Mark Whitcroft

Mark is the CEO and Co-Founder of PlannerPal, an AI-powered assistant designed to support financial advisers. Previously, he co-founded Hazel, a platform that provides property and financial guidance tailored for older adults. Hazel’s innovative assessment tool, developed in collaboration with the UK’s National Innovation Centre for Ageing (NICA), is utilized by one of the largest retirement-focused financial groups in the UK. Drawing from his experience with NICA and Hazel, Mark offers valuable insights into the decision-making processes of older adults regarding their living arrangements and financial planning.