Samantha has specialised in the Healthcare and Senior Living sectors for over 20 years. An experienced Senior Director specialising in Healthcare and Senior Living in the UK and Europe. Extensive experience and knowledge across all healthcare properties (senior living, care homes, primary care) for both investment and owner operated assets including new developments.

She provides consultancy, transactional and valuation advice for both private and institutional clients together with research reports and expert witness work. Proven ability to tackle complex strategic reviews, technical challenges and advise new and existing entrants on the market. Determined to make strategic and tough decisions to achieve business success. Hands-on experience of strategic implementation, establishment of new sub subsectors, portfolio reviews and new developments. Recognised in the HealthInvestor Power 50 for both 2023 and 2024 as one of the most effective, inspiring and influential leaders in health and social care. Board member for Women in Retirement Living (WiRL).

She set up Healthcare Operational Living Advisors in January 2025 following her time with Savills and BNP Paribas Real Estate to provide a bespoke Director-led, personal support and involvement is key to providing considered advice based on market evidence, supported by agency awareness and experience. With deep sector knowledge, HOLA was established to navigate the complexities of each instruction, offering a research-driven, strategic approach. We go beyond the instruction, working closely with clients to shape value-add asset management strategies aligned with their long-term goals. Valuation advisory is undertaken through Allsop LLP.